Bringing Africa's goodness to market.

Connecting the Global Marketplace with value-added African Goodness

SHOP FOOD, DRINK, AND BEAUTY FROM NATURAL AFRICAN BRANDS

I actually opened up the body wash that you sent today, the smell is absolutely f**** magical. My mom loves it too.
Purelonel Turmeric Body Wash
I really like this lip balm. It makes my lips feel super nourished and soft throughout the day. Just a tip—warm the balm in your hands a little before applying so it glides on more smoothly.
Aries Lip Balm
This is the perfect purse-size snack. Not too sweet and juuuust the right amount to keep me full until dinner time. Loved it!
Yvaya Farm Dried Fruit
I knew I would be happy with quality natural shea butter, and I really wanted to support women producers in Ghana, but the quick shipping from New Jersey caught me off guard. Will be a repeat customer!
Aries Shea Butter
This tea is everything! I bought it a few weeks ago and it's almost gone. It's warm and rich. It also came so quickly! Impressive customer service and tea!
Yaye Africa Tea

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Food & Beverages

Enjoy natural food and artisanal beverages, from nutrient-dense grains and unique teas to coconut chips spiced with honey.

Herbs & Sppices

Explore a vast array of natural herbs and colorful spices from across the African continent to add texture and seasoning to your palate.

Health & Beauty

Cleanse, moisturize, and protect your hair and skin with natural emollients and treatments, sourced and perfected by nature.

Luxuriate in our carefully curated treatments for skin and hair nourishment.

Find our brands in fair trade stores and independent retailers.

Empower and build local communities
We support artisans working in smallholder agriculture.
Advance by advancing others
We all grow when we empower locally-made brands and producers.
Value-added goods grow economies
Export value-added instead of raw goods to build local economies.
Provide safe and healthy products
Agricultural-derived consumables without unnecessary inputs.