Founder's Letter

When I was a child visiting my family in Ghana, I would pick up all sorts of treats that I managed to stuff into my suitcase. Some of my favorites were raw shea butter, cocoa butter, and African black soap, natural products that are native to Ghana and West Africa. Back then, these items were crudely packaged in either clear cellophane plastic or brown butcher paper. 

Over the past couple of decades, I have watched as the African continent has changed. The continent is pulsing at the seams with youth and creativity and exploding with export-ready, value-added, branded products that are on par with what we typically import from abroad.  I created Africa Goodnest to celebrate Africa and the talented, unique minds creating these high quality brands.

I wanted to show that Africa is more than just receivers of goods or exporters of raw materials, but that we too can transform our indigenous ingredients into something beautiful to share with the world.

In Goodness, 

Bernice